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  • Writer's pictureBrian R. Schobel, CPA

The Psychology of Color: How Colors Influence Mood and Behavior

Colors are powerful tools that can evoke emotions and influence behavior, shaping our perceptions and interactions. Understanding the psychology of color allows you to use it effectively in your environment to enhance mood and productivity.

Red: Energy and Passion Red stimulates the senses, evoking excitement and intensity. It’s great for energizing spaces but should be used sparingly to avoid feelings of agitation.

Blue: Calm and Trust Blue has calming qualities, reducing stress and creating a serene atmosphere. It’s ideal for bedrooms and professional settings, promoting tranquility and trust.

Yellow: Happiness and Warmth Yellow is associated with sunlight and joy, lifting spirits and fostering a positive outlook. Balance is key, as too much yellow can lead to frustration.

Green: Balance and Growth Green symbolizes nature and renewal, promoting calmness and harmony. It’s perfect for living rooms and offices to encourage relaxation and rejuvenation.

Purple: Creativity and Luxury Purple combines the stability of blue with the energy of red, stimulating creativity and conveying luxury. It’s suitable for spaces where imagination is key, like studios.

Orange: Enthusiasm and Social Interaction Orange invigorates and stimulates enthusiasm, making it ideal for kitchens and playrooms where you want to encourage activity and interaction.


Understanding color psychology helps you make intentional choices to enhance your environment and well-being. As Pablo Picasso said, “Colors, like features, follow the changes of the emotions.” Use color to create spaces that support your mood and goals, whether it’s for relaxation, creativity, or social interaction. Check us out:


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