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The Confidence Formula: Action Creates Belief

  • Writer: Brian R. Schobel, CPA
    Brian R. Schobel, CPA
  • 11 minutes ago
  • 2 min read

Business owners make decisions every day without having every answer.


Should you hire another employee? Raise your prices? Invest in new equipment? Launch a new service? Expand your business?


It’s tempting to wait until you feel completely confident before making the decision. But in business, confidence rarely comes first.


More often, confidence is the result of taking informed action.


You Don’t Need to Feel Ready to Get Started

There is an important difference between making a reckless decision and making an informed decision before you have perfect certainty.


Successful business owners learn to work with the information available, take a reasonable next step, evaluate the results, and adjust when necessary.


Here are a few ways to put that into practice:


  • Make the decision smaller. Instead of focusing on the entire goal, identify the next action you can take today.


  • Replace uncertainty with information. Review the numbers, research your options, test an idea, and ask questions. Better information can turn anxiety into a decision.


  • Expect adjustments. Not every decision will produce exactly the result you expected. That doesn’t necessarily make it a bad decision. Learn from the outcome and make the next decision better.


  • Measure your progress. Track revenue, cash flow, profitability, customer growth, completed projects, and other meaningful indicators. Progress is much easier to recognize when you can see it.


  • Avoid waiting for perfect information. There will almost always be another question you could ask or another scenario you could analyze. At some point, you have to make the best decision you can with the information you have.


Confidence Comes From Evidence

Every time you make a thoughtful decision and successfully navigate what happens next, you create evidence that you can handle the next challenge.


That evidence becomes experience.


And experience builds confidence.


For a business owner, sometimes the first step is surprisingly simple: reviewing your financial statements every month, understanding where your cash is going, following up with a prospective customer, addressing an underperforming service, or finally implementing a process you’ve been postponing.


Small actions may not feel transformational in the moment. But repeated consistently, they create momentum.


Know Your Numbers. Then Take the Next Step.

You don't have to eliminate uncertainty before moving your business forward.


You need enough reliable information to make an informed decision—and the willingness to act on it.


Choose one meaningful action you’ve been putting off. Review the information you need, make the decision, and take the next step.


Tomorrow, do it again.


Over time, those decisions become experience. Experience creates confidence. And confidence gives you the ability to pursue opportunities that once seemed out of reach.


At BRS Accounting Solutions, we help business owners understand what their numbers are telling them so they can make informed decisions with greater confidence. If uncertainty about your financial picture is keeping you from taking the next step, let’s start with the numbers.




 
 
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